Megan's Portfolio

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Megan ParkerMegan Parker

I simplify complex customer journeys, and lead the teams who build them.

Lead Product Designer at Sky, working on consumer products used by millions. I shape end-to-end journeys, service patterns and cross-portfolio launches, while leading the teams that bring them to life. Previously at:

SkyM&SFrench ConnectionFenwickAdidasDisney
See my work
Four case studies
Sky app screen: Set up Disney+ with account detected, share Sky email and upgrade your plan
Sky

Sky TV + Streaming Partners

Bringing Disney+, HBO Max and Hayu into one Sky TV package, one connected journey from discovery to activation.

→ +57% Ultimate TV orders
Lead Product Designer·2026
Sky Smart Home app screen: It all starts at your front door — Smart Doorbell and Smart Home Plan for £5 a month
Sky

Launching Sky Smart Home

Bringing Sky's new Smart Home proposition to market, designing the journey customers use to discover, buy and manage it.

→ 18% conversion, highest across Sky
Lead Product Designer·2025–2026
Configure and Choose case study cover
Sky

Simplifying journeys across Sky

Sales journeys had evolved independently across products, 20+ inconsistent PDP variations and duplicated work.

→ 47 steps cut to 3
Lead Product Designer·2025–2026
Mobile screen: TV Packs basket with Power your Sky TV experience, offering a Sky Broadband option that saves up to £5 with Sky TV
Sky

TV & Broadband Attach

Signposting that Sky Broadband powers Sky TV at the home set-up step, to drive Broadband attach and combined conversion.

→ TV & Broadband conversion up to 6%
Lead Product Designer·2026

My approach is built around the four P's

01.

People

Build confident, high-performing teams.

  • Leading 3 teams, 8 designers in total, based in multiple locations
  • 5 hires onboarded, 1 promotion this year
  • Running weekly team crits and kick-offs, 1:1s and personal development
02.

Product

Create products that meet customer needs and deliver business value.

  • Case study: Sky TV + Streaming Partners →
  • Case study: Launching Sky Smart Home →
  • Case study: Simplifying journeys across Sky →
  • Case study: TV & Broadband Attach →
03.

Process

Set teams up to consistently deliver good work.

  • 20+ initiatives using a shared goals canvas, across 4 portfolios
  • Introduced shared structures to reduce delivery friction
  • Embedded AI into the team's workflow, part of Sky's AI working group
04.

Position

Position design in the conversations that shape product direction.

  • Test propositions with low-fidelity concepts up to a year ahead
  • Shape epics with Product & Engineering before delivery cycles
  • Use research and data to influence scoping and budgeting
← Home
Megan Parker
About

Megan Parker

London, UK
LinkedIn

Product Design Lead & Manager. London's been home for 10 years, after starting out in Germany. These days I lead teams at Sky, and I'm happiest untangling messy journeys and helping designers do their best work. Outside work, you'll find me cycling around Richmond Park or tracking down a good coffee.

10
Years experience
8
Designers managed
3
Teams led
Running Cycling Hiking Tennis Photography Cooking Skiing Golf
Experience
  • Lead product design across three teams spanning Sky TV, Sky Protect Insurance and Smart Home, across web and native app. Line manage eight designers and own design direction, people development, craft quality and the strategic influence of design.
  • Design strategy & direction: set direction across multiple consumer products, partnering with Product, Engineering and Research leadership.
  • Product launches: led launches including Smart Home (record conversion) and cross-portfolio Disney+, HBO Max and Hayu integrations into Sky TV, Disney+ exceeded 1M activations.
  • People & culture: manage and develop eight designers through coaching and career development.
  • Led end-to-end product design across high-profile Sky customer experiences, building a track record that led to promotion into design leadership.
  • Sky Glass Air launch: led end-to-end design across Sky.com and My Sky App from definition through launch.
  • Scalable design: led modular landing-page experiments across Sky Sports and Sky Cinema; successful patterns joined Sky's design system.
  • Recognition: awarded the Ultimate Golden Minion (2023) within the Sky Design Team.
  • Designed and owned high-traffic experiences across M&S.com and the M&S app.
  • Customer impact: led Christmas Food to Order across two years, contributing to record-breaking sales and increased NPS.
  • Product Listing Page owner: owned design for the Product Listing Page, continuously optimising it and launching new features that contributed to millions more in sales each year.
  • Launching Brands at M&S: sole designer on the launch of external brands, releasing tailored brand listing pages, richer brand information on Product Description Pages, improved filtering and a Brand A–Z catalogue.
  • Jaeger acquisition: sole designer on the launch of Jaeger following the acquisition, designing and launching the new Jaeger site under M&S.
  • Design systems: contributed to the M&S design system and the migration to Next.js and Storybook.
  • Led UX/UI design across French Connection and Great Plains e-commerce, partnering with Product and Engineering. Took on creative direction while mentoring a junior designer.
  • Designed Fenwick's new e-commerce experience from the ground up, defining site structure, UI patterns and reusable components.
  • Created a scalable design system for Adidas Global IT, including components, documentation and usage guidelines.
  • Designed consumer digital experiences, interactive content and game UI for Disney brands across EMEA.
Education & certifications
Graphic and Communication Design (IND)
University of Leeds
2013 – 2017
SAFe
Certified SAFe® 6 Agilist
SAFe by Scaled Agile, Inc.
Issued Feb 2025 · Expires Feb 2026
Professional Diploma in UX Design
UX Design Institute
Oct 2020 – Oct 2021 · Credential ID UXDI-0120-10231

Get to know Megan.

Currently

Training for a spring half marathon.

On my desk

A flat white.

Outside work

Outdoors mostly, cycling around Richmond Park or doing the Parkrun.

Reading

Powerful: Building a Culture of Freedom and Responsibility.

Design tool I can't live without

UserTesting.com, or Adobe Customer Journey Analytics.